Successful Low Cost Direct Marketing Methods

A Handbook of Highly Effective Marketing and Direct Marketing Methods

         If you have an idea or product to market, you’ve come to the right book.  This manual is magic.  This book shows you step by step one of the most effective ways to market a product with little money.  No experience is necessary.  And no selling phone calls are needed - ever.

         New ways to immediately start marketing are discussed in depth.  A how-to guide makes your marketing and advertising more effective. The book is rich with ideas presented with exceptional clarity, in an easy to understand and easy to use fashion.

         Unique campaigns are presented with explicit directions on how to adapt them to your own products.  Where to discover new markets, and how to explore them.  How to enhance your own current campaigns and make them work harder.

         Discover procedures for exploring new markets; learn the rules for increasing response, including the reasons behind them.  It’s quite simple, really.  If you have product, you can begin marketing it right now.  Instructions are all included in this reference text.  If this sounds like your dream I assure you it can be your reality. This book shows you how to achieve it - step by step.  Anyone can do it.

         Every product has an inventor.  Just look around - everything you see was at one point a thought, a glimmer in a person’s imagination.  Some people worked hard and long to get their product or ideas to the marketplace, some had assistance and expertise from people who have done it.  Some people hit a home run the first time they stepped up to the plate.  Through these pages I’ve tried to increase your batting average, and make sure you’re on the scoreboard as soon as possible, at the least cost.

         Money is not the determining factor of the successful marketing of a product.  If it was, Euro Disney and New Coke would be knee deep in profits.  You just need a product or idea, a plan easy enough to implement so you will, and some perseverance.  Throughout the book I have outlined in a clear and precise manner exactly what to do, and what steps to follow.

         Don’t let your early sales attempts be misdirected.  Don’t follow the path of so many who plan for failure: calling a dozen or so firms, then when no one buys their product, they give up.  Having counseled many individual entrepreneurs, start-up firms, young firms, and small, medium and large businesses, I understand completely how devastating a few early sales rejections can be. It’s very tough talking to people on the phone and having them say “no” to your sales pitch time after time - to a product you invented, are developing or marketing.

         Ask any sales person - you’ve got to knock on a lot of doors to make a sale.  For every “Yes” you may get a hundred “No thank you’s.”  Sounds pretty dismal, doesn’t it?  Or does it?  One positive response out of a hundred sounds like a winner to me.  Kindly remember, a 1% response rate in direct mail marketing may be all you need to become very rich, very fast.

         This book is based upon my founding principle of Multiple Exposure Marketing. It concentrates on finding qualified prospects through both established and nontraditional direct marketing strategies.  Following up by a planned sequence of multiple exposures to your best prospects.  All without a single selling phone call.

         Through skillfully planned marketing as demonstrated in this reference manual, your customers will raise their hand and come to you. I accept the fact there are thousands of people who aren’t interested in your product.  Fine.  They won’t call.  There will be thousands of people who definitely will be interested in your product.  And they will call.  This is the way the campaigns in this book are designed.  Use the step-by-step techniques to initiate the campaigns, and interested customers will step forward.

         The enclosed method of marketing doesn’t use any telephone selling.  From the privacy of your own home or office you can initiate entire campaigns without a single phone call.  So in case you have call reluctance, don’t like the phone, or fear call rejection and getting the “no’s” most salesmen get paid to hear, you won’t hear any. Non-selling telephone campaigns are included for those who don’t mind telephone work.

         When you market a product, there are only a few moves you can make that are the most effective, the most profitable.  Fortunately, with their correct selection they can be very, very effective.  They are the basis of every marketing program I have ever written.  Here they are.

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